Not sure what would be the most appropriate words to perfectly describe Lucian Matis‘ work. Back in October, while photographing his spring 2010 collection, I was talking to him and his eyes lit up as he kindly shared his new vision, a collection that would incorporate traditional Romanian elements. I was so very pleased to hear that and I knew the project would be fantastic. But I could have not possibly imagined to which extent his imagination and powerful creativity would stretch and marvel us all. I was blown away! While in prep room, Lucian showed me a few authentic  items brought from little Romanian villages: a hand made shirt with fine embroidery, the kind my grandma use to sew and wear; beautiful wool vests; a skirt with a motif based on religious figures. Lucian is an artist whose eyes sparkle with love for his creations. Last Thursday I have been on such a journey: visually captivating elements (rich textures, warm tones, fantastic lines paired up with amazing jewellery), all this mixed with a real passion for our Romanian heritage. The result: a truly emotional experience. I managed to find a decent spot by the catwalk and got shivers down my spine at the sight of all that shining beauty graciously walking on the sound of a remixed famous Romanian balad: “Lume, Soro Lume”. I truly felt it was my heart making my camera click. Amazing!!

Team: Fashion photographer Arline Malakian; Jewellery Karen McFarlane

On Friday evening I had the privilege to meet the super talented and uniquely creative, Lucian Matis.  Proud to say he is coming from the same country as myself, lovely Romania and we share a passion for our amazing heritage.

Lucian and his associate director, superb fashion photographer Arline Malakian, introduced me to an unexpected world of silky textures, elegance, soft colour tones, in two words: pure fascination. This is how I felt among the super slim and tall models with their almost surreal aura, looking like they were coming from a different time and space. I have floated in an impossible to anticipate type of reality and my head has been spinning not knowing exactly where to look first.

The emotion was intense, especially when the girls started on the runway. We watched from behind the scenes in a state of awe and deep admiration for what Lucian was able to create this time around.

Congratulations for yet another spectacular achievement!